Opelsa Costa Rica is a logistics provider offering customs management, national, and international transportation services. However, its current process for shipment cost estimation is inefficient, requiring users to contact customer service via text messages, emails, or phone calls.
Project Overview
Problem Statement
Users face significant friction when trying to estimate shipping costs, as the current methods lack immediacy and self-service capabilities. This dependency on third-party interactions creates delays and user dissatisfaction.
Objective
To redesign Opelsa Costa Rica’s digital experience by implementing a web-based solution that enables users to estimate shipping costs independently and instantly, 24/7.
Design Methodology: Double Diamond
We will use the Double Diamond design framework, which divides the design process into four key phases:
- Discover: Understand the user’s pain points and gather insights through research.
- Define: Synthesize research findings to pinpoint the core problem.
- Develop: Brainstorm and prototype solutions.
- Deliver: Test and implement the final solution.
This iterative methodology ensures a user-centered approach, focusing on addressing the root problems with effective solutions.
